Learn How Modern Companies Use The Benefits of IP Telephony: The Transit To The Cloud

Learn How Modern Companies Use The Benefits of IP Telephony: The Transit To The Cloud

The refusal from analog automatic telephone: figures and analysis

The familiar traditional systems go away. To replace the analog connection or PRI (the standard office interface of the ISDN network) comes the VoIP protocol.

For reference: PRI – Primary Rate Interface, Interface of the first level. Determines the order of connection of stations to the channels connecting local and central automatic telephone exchanges.

VoIP – Voice over Internet protocol. The technology of voice transmission within the networks equipped with the packet switching.

ISDN – Integrated Services Digital Network is the service that allows making phone calls and forwarding digital data.

Due to this trend, local and virtual PBXs are becoming increasingly popular, which are also called the cloud. Virtual PBX is a system in which all the necessary applications are on the servers of the service provider. In the case of local automatic telephone systems, the situation is different – all services are hosted on the servers of the company that is using the service.

Today, 29% of companies have virtual and local telephone exchanges. This is 2 times more than the corresponding exponent of aging analog systems. Statistics say that small and medium-sized companies are switching more quickly to cloud communication due to their greater mobility.

Among the main advantages that made the IP-telephony provided rise high, is the possibility to make calls from any place where there is an Internet connection. At the same time, any smartphone, tablet or laptop can act as a telephone. Reducing the cost of equipment is another notable benefit of cloud computing.

IP-telephony is often beneficial for the small companies that do not have a large budget for IT infrastructure. In this case, all the costs for software maintenance and upgrades lay on the provider. Another notable advantage is the low initial costs for office telephony launch (compared to local or analog systems).

Key functions of cloud PBX: routing and voice menu

We can name the most important and popular functions of a virtual PBX, which determine its success. Leading voice menu IVR – a convenient tool that reduces the burden on the employees. Next is the automatic distribution of calls – a procedure in which new calls are queued and forwarded to the first vacated employee. Studies show that more than 60% of consumers will not cooperate with a company that does not have an automatic transfer of calls, which allows not to lose a single call.


Other important advantages of cloud systems: call forwarding and voice mail

The graph shows that call forwarding and voice mail are among the most popular functions of voice systems. In the age of gadgets, the demand for a mobile application that allows the use of a conventional PBX has increased.

The survey also shows the importance of calls monitoring. This function is most often needed by structures with call-centers – detailed call statistics allow you to adjust the marketing policy of the company.

Why does everyone switch to the cloud? Three words: flexibility, simplicity, functionality

Against all expectations, among the main reasons for the transition to VoIP was not only its quality of the connection or the cost. The most important factor was the lack of flexibility at standard PBX systems, which does not allow instantly connect new numbers in case of expansion of the enterprise. Thus, traditional automatic telephone exchanges are not suitable for a company focused on dynamic development. The second factor that led to the transition to cloud exchanges was the rapid technical wear of analog communications.

Business characteristics of survey participants

All survey participants are the representatives of the companies with less than 50 employees.

The sample is representative: the statistics correspond to the data on small and medium-sized businesses.

Typically, one phone line is for 1-3 employees.

The survey involved employees at the whole range of B2C services, with an emphasis on small and medium-sized companies.

Conclusion: brief conclusions

Cloud PBX systems in the near future will replace the traditional analog telephone systems.

More and more companies are making their choice in favor of cloud phone systems, to save on maintenance and support of the system.

Critical factors – call transfer and availability of mobile applications.

Taking into account the popularity and prevalence of gadgets, the modern system needs features, through which employees can use their devices as part of the office PBX systems. A considerable part of the enterprises switching to virtual systems refuses the usual telephone sets in favor of tablets, laptops, and smartphones.

Detailed reports on calls – noticeable plus virtual PBXs

Many companies that use call centers operate their employees and investigate customer behavior using detailed call records. Such companies make a choice in favor of virtual exchanges because of the ease of monitoring and collecting call statistics.

Scalability is of fundamental importance for small and medium enterprises

One of the main advantages of cloud PBX  systems is the ability to quickly connect new numbers in case of expansion of the company. Traditional systems, on the other hand, do not allow rapid changes to the system and are not suitable for companies planning to grow and develop.

As you can see, the time of traditional communication is running out, and more and more companies are switching to IP telephony. Only virtual PBXs provide easily managed routing and voice menu functions, call forwarding and voicemail, detailed call records and recording of each conversation. Other principal benefits that ensured the take-off of IP telephony are the low starting cost of office telephony and the ability to scale the system in the event of an expansion of the enterprise.


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